Privacy Policy – BikeGrade

Last updated: August 8, 2024

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

The operator of this website, BikeGrade.com (“BikeGrade,” “we” or “us”) cares about your privacy and the security of your information. We want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through this website (the “Site”), social media pages (“Social Media Pages”), HTML-formatted email message that we send to you (“Emails”), our offline contacts and any other services that display this Privacy Policy (“Other Services”) (collectively referenced in this Privacy Policy as the “Services”).

To Contact Us

BikeGrade.com, located at 2931 Providence Lane, Anaheim, California (CA), 92801, is the company responsible for collection, use and disclosure of your personal information (as defined below) under this Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at [email protected] or write us at:

BikeGrade

2931 Providence Lane
Anaheim, California (CA), 92801

Modification of These Terms

From time to time, we may change the Privacy Policy. When we do, the “Last Updated” line at the top of this page will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of the Site following the posting of changes to the Privacy Policy indicates your acceptance of those changes. Unless we provide you with specific notice, no changes to our Privacy Policy will apply retroactively.

Personal Information that We Collect

When you use our Services by, among other actions, creating an account, subscribing to our newsletter, browsing our Site or otherwise interacting with our Services, we gather personal information. This information is necessary for delivering you the Services or enhancing your customer experience.

Personal information is information that identifies you as an individual or relates to an identifiable individual. Several types of personal information can be are gathered when you interact with the Services. Examples of such personal information include your name, email address, demographic data (such as age, gender and zip code) and interests.

Collection of Personal Information

We and our service providers collect personal information in a variety of ways including when you:

Use the Services;

Sign up to receive emails, newsletters or other communications;
Participate in surveys, contests, sweepstakes or other promotions offered via the Services;
Request customer service or other assistance;

If you disclose any personal information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We collect, use or otherwise process personal information as allowed under applicable law, including where based on one or more of the following:

The performance of the contract we have with you;
The legitimate interests of BikeGrade.com, a third party or yourself. “Legitimate interest” is a technical term under the regulation. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. “Legitimate interest” also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure, (2) to administer and generally conduct business within BikeGrade.com, and (3) to prevent fraud;
The compliance of a legal obligation to which we are subject; or
The consent you provide to us at the point of collection of your personal information.

We use personal information to:

Provide you with content and services that you request or that we think is relevant to you;
Communicate with you about changes to our policies;
Send you newsletters and emails;
Provide you with advertising, including advertising based on your activity on our Services or activity on third-party sites and applications;
Administer contests, sweepstakes, promotions, and surveys;
Optimize or improve our products, services and operations;

We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose.

Disclosure of Personal Information

We will only disclose your personal information collected via the Services to other companies as described in this Privacy Policy.

We may disclose personal information collected from you to our parent companies, subsidiaries and affiliates.

We provide personal information collected from you to companies that provide support services to us or perform functions on our behalf, such as marketing, analytics, and providing customer service. These companies may need personal information in order to perform their functions.

Collection of Other Information

Through your browser or device Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and the name and version of the Services you are using. We use this information to ensure that the Services function properly.

Using cookies, pixel tags and other similar technologies:

Like many websites, our Services may use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages and that record your preferences and actions. We use cookies to track use of our Services. We may also use cookies to monitor traffic, improve the Services and make it easier and/or relevant for your use.

IP address:

As noted above, we collect and store your device’s source IP address. Your IP address is automatically assigned to your computer by your internet service provider. An IP address discloses the general location (i.e. city, state, country and continent) of your device at the time you access the Services.

Sensitive Information

Unless we specifically request it (for example, in connection with a particular survey), we ask that you not send us, and you not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services or otherwise to us. Any requested information that includes sensitive information about health, political opinions, ethnicity, race, religion, sex life or sexual orientation can be left unanswered.

Information Security

We use reasonable efforts to safeguard personal information. However, no data storage system or transmission method can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information (including personal information) that we obtain. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contacting Us” section below.

Opt-Out Instruction

If you do not want to receive promotional emails from us, you can opt out at any time by sending a request to [email protected]

How Can You Access, Change Or Delete Your Personal Information

If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us by completing this from.

Third Party Advertising

We may work with third-party advertising companies that may utilize web beacons, cookies, pixel tags, or other similar technologies to better provide advertisements about goods and services that may be of interest to you when you access and use the Services and other websites or online services. These companies do not have access to your name, address, e-mail address, telephone number or other Personal Information from us. They may, however, anonymously track your internet usage across other websites in their networks beyond the Services.

Use of Services By Children

The Services is not directed to children and we do not knowingly collect or store any personal information from children except as permitted by applicable law.

If you are a resident of California, USA, under 18 years old and a registered user of the Services, please see above “How You Can Access, Change or Delete Your Personal Information.”